Bullshit Burgers

I have just read this post – as you do, checking for errors etc – and I am thinking maybe this one needs filing under ‘Grumpy Old Dad’. You decide and let me know…


OK. “Bullshit” may not be the best word to use here. In fact it is probably the last thing a vegan wants to be associated with. Well, maybe after the bull’s meat I suppose.

But the latest gimmick from Burger King is exactly that. Just a gimmick!.

I use Burger King in this post because they have recently put up loads of posters in Madrid advertising their new Burger Vegetal – basically a veggie burger. Those posters caught my eye whilst taking Dani for his swimming lesson last weekend. It immediately struck me as complete virtue signalling. “Look at us aren’t we great?”

Why? I hear you ask: Or at least you should be asking….

Well; because the latest trendy thinking is that the planet is in complete jeopardy and one of the main reasons is (apparently) that we eat too much meat. Or that we just eat meat! if you listen to the crap that the eco-loons pump out. They actually think we should all stop eating meat and that might just save the planet.

I am sure that all the other big burger chains are doing something equally cringe-worthy. That place with the golden arches and the silly clown for example, has some veggie burger on the menu. They will all be doing similar publicity stunts.

Now for the record Dani loves going to Burger King and would go there every day if I let him. But he has never asked for a veggie burger. Yet!

OK. Here is the scenario…

Now; most vegetarians – especially vegans – will almost certainly not want to eat anything that is prepared in surroundings full of meat products. A big fast-food burger chain would be their worst nightmare. The thought of cross-contamination from meat reaching their veggie meal would make them cry. Literally in some cases I believe.

If my assumptions are correct – and I challenge anyone to say otherwise – then nobody (hardly) will buy these things. Real veggies will not go for it and meat eaters will always go for the Whopper, quarter-pounder, Big Mac or whatever it happens to be. 

On the other hand, if the likes of Burger King are still selling these veggie burgers in (say) six months time then clearly the so called vegetarians out there are not real vegetarians. Right? The chances are that they will have been bought by people just following this latest veggie trend. Or maybe they will just be bought by non-veggies who want to give them a try while still eating meat. That’s logical right?

Either way, there are not, and never can be, enough vegetarians out there to “save the planet”. Whichever way you look at it this vegetarian “burger” thing is total bullshit!

And so…

…back to my initial point: Why are these big burger chains virtue signalling? It seems that every company now has to pretend (at least) to be on this ‘Look at us! We are saving the planet’ bandwagon. It’s not that trying to make a difference is bad (per se). Everyone can do something to make the world a better and cleaner place to live – whether you believe in all of the ‘end of the world’ scare stories or not. But can’t they come up with something better than a f*cking veggie burger?

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